The personal image sector in Spain has just experienced one of the most important milestones in recent years with the creation of the new Personal Image Business Confederation, an entity that was created to represent more than 35,000 SMEs and micro-SMEs in hairdressing, aesthetics, barbering and wellness.
This new organisation represents a step forward in the union, professionalisation and modernisation of a sector that has been evolving and adapting to new business, technological and social challenges for years.
An increasingly professional and prepared sector
The creation of this Confederation seeks to strengthen the business representation of thousands of professionals who are part of one of the sectors with the greatest impact on people’s day-to-day lives.
In addition to defending the interests of hairdressers and beauty centers, this movement also puts on the table key aspects for the future of the sector such as:
- Business professionalization
- Continuous training
- Innovation
- The digitalization of business
- Adapting to new regulations
Because nowadays, running a salon is no longer just about providing good technical service. It also involves organization, automation, and the ability to differentiate yourself in an increasingly competitive market.
Digitalisation will be key in the evolution of the sector
In recent years, many beauty and wellness businesses have begun to transform the way they work by incorporating digital tools to improve the customer experience and streamline day-to-day management.
Currently, aspects such as:
- online bookings,
- automatic reminders,
- customer management,
- sales control,
- or process automation,
they are already part of the new reality of many salons.
In addition, the arrival of regulations such as Verifactu or TicketBAI is further driving the need to digitize and professionalize business management.
Technology and customer experience: the new standard
Today’s customer has also changed. Now it is looking for more organized, agile businesses with more personalized attention.
For this reason, tools such as Wilapp Software are helping many salons and beauty centers to make that digital leap through functionalities such as:
📲 Digital agenda
💬 Automatic reminders by WhatsApp
👥 Customer and employee management
📊 Cash Control Sales
🤖 Marketing Automations
🧾 Adaptation to Verifactu and TicketBAI
All from a single platform designed specifically for beauty, wellness and health businesses.
A more united, modern and competitive future
The creation of the new Personal Image Business Confederation clearly reflects where the sector is heading: towards a more united, more professional model that is increasingly supported by innovation and technology.
The future of hairdressing, aesthetics and well-being lies in combining experience, training and digital tools that improve profitability, optimise time and offer a more professional experience to the client.
And this new historic step shows that the sector is more prepared than ever to face this evolution. 🚀
